Privacy Policy

Privacy Policy

This document describes how we process your personal data in accordance with Regulation (EU) 2016/679 of the European Parliament and of the Council (GDPR), Act No. 110/2019 Coll., on the Processing of Personal Data, and Act No. 374/2021 Coll., on Electronic Communications.

  1. Data Controller

Data Controller:
Company name: MISURA Store s.r.o.
Registered office: K Poště 429/2, 252 67 Tuchoměřice
Company ID: 264 03 714
E-mail: info@misura.shop
Phone: +420 292 333 110

  1. Scope of Processed Personal Data

We process the following personal data you provide when shopping, registering on our website, or using our services:

  • Full name
  • Delivery and billing address
  • Email address
  • Phone number
  • IP address (e.g., for website security or traffic analysis)
  • Information about orders and purchases (e.g., order history, order number)
  • Data obtained through cookies (see separate Cookie Policy).
  1. Purposes of Personal Data Processing

We process your personal data for the following purposes:

  • Order processing and delivery: To process and deliver your purchase.
  • Accounting and legal obligations: E.g., tax and accounting duties under Act No. 563/1991 Coll., on Accounting.
  • Marketing communication: If you have given consent, we send you information about news and offers.
  • User account management: To manage your account on our website.
  • Website functionality and content personalization: E.g., traffic analysis via analytics tools.

If personalization is based on automated processing (e.g., product recommendations), you will be informed.

  1. Legal Basis for Processing

The processing of personal data is based on the following legal grounds:

  • Performance of a contract: For processing and delivering orders (Art. 6(1)(b) GDPR).
  • Compliance with legal obligations: E.g., accounting duties (Art. 6(1)(c) GDPR).
  • Legitimate interest: E.g., ensuring website security, fraud prevention, or service improvement (Art. 6(1)(f) GDPR).
  • Consent: For sending marketing communication or using certain cookies (Art. 6(1)(a) GDPR). Consent is voluntary and can be withdrawn at any time (e.g., unsubscribing from newsletters).
  1. Recipients of Personal Data

Your data may be shared with the following categories of recipients:

  • IT and hosting service providers: Website and database management.
  • Shipping companies: For order delivery.
  • Accounting and tax firms: For fulfilling accounting and tax obligations.
  • Analytics and marketing service providers: E.g., Google Analytics, if you have given consent.

All processors are bound by a data processing agreement under Art. 28 GDPR. If we transfer data outside the EU/EEA (e.g., using tools such as Google Analytics), we ensure data protection through Standard Contractual Clauses or other mechanisms under the GDPR.

  1. Data Retention Period

We retain your data only for the necessary period:

  • Order data: For 5 years from the date of the accounting document (under the Accounting Act).
  • User account data: For the duration of the account or until it is deleted.
  • Marketing data: Until your consent is withdrawn.
  • IP address and cookies: According to the cookie settings (see Cookie Policy).

After the retention period, data is deleted or anonymized unless another legal reason for retention exists.

  1. Data Subject Rights

You have the following rights regarding your personal data:

  • Right of access: You can request information about the data we process about you.
  • Right to rectification: You can request correction of inaccurate data.
  • Right to erasure ("right to be forgotten"): You can request deletion of data unless there are legal reasons for retention.
  • Right to restriction of processing: E.g., if you contest the accuracy of the data.
  • Right to data portability: You can request transfer of your data to another controller.
  • Right to object: E.g., to processing based on legitimate interest.
  • Right to withdraw consent: If processing is based on consent (e.g., marketing).
  • Right to lodge a complaint: With the Office for Personal Data Protection.

You can exercise your rights using the contact details below.

  1. Personal Data Security

We use technical and organizational measures to protect your data, such as:

  • Data encryption (HTTPS connection).
  • Regular software updates.
  • Access to data limited to authorized personnel only.
  • Data backups on secure servers.
  1. Cookies and Tracking Technologies

Our website uses cookies for functionality, traffic analysis, and content personalization. For details, see our Cookie Policy. You can withdraw your consent to cookies at any time.

  1. Transfers of Data Outside the EU/EEA

If we transfer data to third countries (e.g., the USA), we ensure protection through Standard Contractual Clauses or other mechanisms under the GDPR.

  1. Changes to the Privacy Policy

We reserve the right to update this policy. The current version is always available on our website at https://www.misura.shop/en/privacy-policy. We will notify you of significant changes by email or a notice on the website.

  1. Contact Details

To exercise your rights or for questions regarding data protection, contact us:

Email: info@misura.shop
Phone: +420 292 333 110
Address: Ringhofferova 115/1, 155 21 Prague 5, Czech Republic

Effective date: 1 January 2025

Share Tweet Pin It
%s ...
%s
%image %title %code %s
%s